Clarifying
the difficulties and management of blogging
Associate Professor, Department of Business Administration
Kao-chi, Yeh
Lecturer, Department of Management Information System,
Meiho Institute of
Technology,
Blogging has become a highly popular means of expression on
the Internet. Some surveys indicate that growth of blogs
has slowed, but such studies have not explained this phenomenon. Thus this
study investigates the difficulties encountered by different blog types, as well as management suggestions. This study
conducted an in-depth interview with Taiwanese winners of the 2nd
Global Chinese Blog Awards to develop a
questionnaire, and identified at least 11 negative influences on blogger motivation. The questionnaire was based on the blog type theory of Krishnamurthy [25]. Analysis of the
questionnaire results reveals that the main difficulties for each blog type were as follows: (1). Online diary: comment spam
and plagiarism; (2). Support group: pressure
of theme definition, time management problems, and worries about low
visitor count; (3). Enhanced column: unstable system and pressure to write
continuously. Inability to effectively solve these difficulties would reduce blogger interest
in blogging,
limiting growth of new and existing blogs. Finally,
this study also proposes management suggestions to these difficulties for each blog type.
Keywords: Blog management、difficulties