資訊用光碟機產業發展策略

 

Business Strategies of Optical Disc Drive

 

劉靖華

國立中央大學企業管理碩士班

中大路300

桃園市320中壢區

ch9404@gmail.com

 

摘要

回顧過去用於儲存數位資料的磁帶機經過六十多年科技演進,現今仍然持續使用中;光儲存產業裡的光碟片和光碟機,也是儲存電腦數位資料不可或缺的裝置之。儘管光儲存特性目前並沒有其他類似產品可以取代,但因為網路興起、消費者使用習慣改變等因素使得其重要性逐漸降低,在研究機構統計數據中也顯示資訊用光碟機需求量確實逐年下降。光儲存產品公司如何運用本身在光碟機技術上的優勢,持續精進並發展出符合供需變化之可行策略,是本研究的主要目的。

經由個案研究的方式,從外在的產業變化到個案公司內部的資源配置,分別以五力分析和SWOT矩陣策略進行綜合探討,嘗試理解現今光碟機產業出現的機會、威脅、產業結構變化、產業競爭情況以及未來可能的發展趨勢,採用SWOT矩陣解析個案公司本身的優勢和劣勢,並與產業機會和威脅交互分析。

研究發現由於光碟片及光碟機相關技術仍持續演進,強化光儲存設備本身的特性之外,同時增強較其他儲存媒體不足之處,讓光碟機更適用於新需求領域。一旦有了適當且符合需求的產品,光碟機能與磁帶機同時持續被使用於數位資料儲存的機會大幅增加。期望經由本研究能提供個案公司具體可行之攻擊、差異化、防禦及退避等經營策略組合調整之方向。

 

關鍵詞: 光碟機、光儲存、備份系統、競爭策略。

 

Abstract

In this information explosion era, the digital data storage devices play a very important role in everyone’s daily life. Improvement over several decades, tape and hard disk devices using magnetic technology are still in use these days. Optical disc and optical disc drives (ODD) employing optical technology also take essential roles in storing digital data. The unique characteristics of ODD related products should have their own market position, but with the widespread usage of the Internet and changing behavior of customers, the optical storage is no longer a must-have device in current PC configuration. Also, many reports show that the selling number of ODD is decreasing over time. However, the importance of optical technology employed in storage system cannot be overlooked due to its long term duration.

 The case-study company is inevitably facing several problems such as product value declining, industrial changes and impacts. The main purpose of this research is attempting to sort out the case-study company’s current advantages on ODD techniques and keep developing strategies adaptive to the changing environment. By applying the case study methodology, we use the Porter five forces and SWOT analysis to breakdown the exterior and interior relative factors. In industrial analysis, we collect market data and apply Porter five forces analysis to fully understand the opportunities, threats, structural changes, competitors and future trends of ODD industry. In company internal analysis, we go through SWOT analysis to find out the way we could take to capturing the future trends and making development strategies.

In this study, we discover that the new techniques of optical disc and ODD have still been brought forward and many competitive features of optical storage have also been proposed continuously and all these progression makes ODD more viable in cloud systems. We hope to provide various suggestions in management portfolio from the results of this study.

 

Keywords: Optical disc drive, optical storage, archiving system, competitive strategy