Victimization of Cyberbullying Target: VIVA Observation from Lifestyle Exposure

Da-Yu Kao

Department of Information Management, Central Police University,
Taoyuan City 333, Taiwan, ROC

* Correspondence:camel@mail.cpu.edu.tw

Benjamaporn Kluaypa

Department of Information Management, Central Police University,
Taoyuan City 333, Taiwan, ROC

高大宇

中央警察大學資訊管理研究所

camel@mail.cpu.edu.tw

童熙美

中央警察大學資訊管理研究所

摘要

隨著聯際網路的普及，網絡霸凌讓受害者受到社會和精神創傷。 越來越氾濫的網絡霸凌的，使用者必須提高對聯際網路用戶的風險意識，並保持警覺。為提醒網絡使用者可能存在的網路霸凌威脅，本文從生活方式暴露理論觀察台灣的楊又穎遭受網路霸凌事件。並用VIVA（Value-Inertia-Visibility-Accessibility；價值、慣性、可見性、可接觸性）四面向觀察來描述受害者生活方式，解析其生活習性，包括著重聲譽的價值，網絡霸凌的慣性，密集出現的可見性以及匿名環境的可接觸性。本文建議採取保護性策略，期降低網路使用者成為網絡霸凌的機率。

關鍵字：網絡霸凌，生活方式暴露理論，日常活動，適宜的目標物

Abstract

As the Internet becomes accessible, cyberbullying inflicts social and mental wounds upon the victims. As the presence of cyberbullying becomes more prominent, awareness must be raised among Internet users of its insidious nature. In order to remind the online users of cyberbullying threats, this paper aims to observe it from the viewpoint of lifestyle exposure theory (LET). The cyberbullying case was explored from a Cindy Yang incident in Taiwan. The cyberbullying target of lifestyle exposure can be described by VIVA (Value-Inertia-Visibility-Accessibility) observation, including the value of well-known reputation, the inertia of cyberbullying situations, the visibility of intensive showtime, and the accessibility of anonymous circumstances. A protective strategy is proposed to prohibit Internet users from the risk of cyberbullying victimization.

Keywords: Cyberbullying, Lifestyle Exposure Theory, Daily Routine Activities, Suitable Target